Serums deliver powerful ingredients directly into the skin when applied, they are made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients, unlike moisturizers serums leave out occlusive, or airtight moisturizing ingredients that keep water from evaporating. Most serums are water-based, eliminating oils altogether.
When and how should a Serum be used?
- Serums should be added to your day/night skincare routines.
- Serums should be applied after cleansing and toning.
- Serums should be applied the same way you moisturize but when applying a serum always know that less is more.
Generally, a serum contains key active ingredients to address specific issues like brightening, dark spots, wrinkles, etc. If you have a problem area or a skin concern, a serum can be your best tool.