Everything you knew about Serums plus more!

Why Serums?

 Serums deliver powerful ingredients directly into the skin when applied, they are made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients, unlike moisturizers serums leave out occlusive, or airtight moisturizing ingredients that keep water from evaporating. Most serums are water-based, eliminating oils altogether.

When and how should a Serum be used?

  • Serums should be added to your day/night skincare routines.
  • Serums should be applied after cleansing and toning.
  • Serums should be applied the same way you moisturize but when applying a serum always know that less is more.

 Generally, a serum contains key active ingredients to address specific issues like brightening, dark spots, wrinkles, etc. If you have a problem area or a skin concern, a serum can be your best tool.